The unique marketing strategy of Flottman Company of requesting its clients to "plant a tree" was rewarded with the 2012 Green Business Marketing Strategy Award. The award was presented by the Cincinnati Business Courier and U.S. Green Building Council Cincinnati Regional Chapter at a gala event hosted on Tuesday, March 20, 2012 at the Xavier University. The august event was graced by the presence of over 250 business professionals and green industry leaders.

These awards are in recognition of people, organizations and companies that exhibit leadership in marketing strategy and other fields through sustainable practices throughout the Cincinnati USA region.The Flottman Company was awarded for the first time in the category of Green Marketing Strategies. The company's "Be green " marketing strategy worked wonders as the celebration of their 90th Anniversary by planting 900 trees earned them the finalist position in the Awards nominations and the first place too.

In the days of unique marketing strategy programs being implemented by Corporations going the green way, "Plant a tree" was a campaign that was promoted in the Brazilian rainforests and highlighted the Company's commitment towards protection of the environment and a greener world.Tom Flottman, CEO of the Flottman Company reminded the attendees in his acceptance speech that trees were a renewable resource grown on farms.

The green marketing strategy has managed to reap great benefits for the Flottman Company. Not to mention the prestigious rewards that followed.

Businesses which are thinking about the marketing strategy to employ in the current year need not look any further. Here are a few tips and strategies on marketing to work on in the year 2012. A simple marketing strategy for businesses would be to launch a new product which could be clubbed with some freebies online.

While the products can be made better for the consumers, it's the freebies which can make a difference. Offering to send freebies like gifts, audio and video can earn goodwill and also get home addresses of customers which are a big bonus. Online marketing strategy can also include conducting webinars, peer-to-peer marketing, making the presence felt on social media platforms and participating on independent blogs. click here to get professional help in establishing and maintaining a healthy relationship with customers on the different social media platforms.

Marketing Consulting firms can be of immense help while establishing an online marketing strategy. They can help in finding the correct balance in marketing across different platforms. They can also help in implementing SEO and generating additional revenue through pay-per-click advertising campaigns. Businesses can not afford to ignore the importance of SEO anymore so developing quality content should be topmost in the list of priorities. Businesses should also strive to be more regular in sending emails to their clientele.

Almost 77% of small business owners state that small business ideas are in fact improvement on existing offerings. The finding comes as part of a new research by specialist business insurer Hiscox. It also finds that small business ideas are established following unemployment or redundancy. This shows that opportunity lies in adversity too.
Small business ideas, as per the research, also emerge out of people wanting to be their own boss or wanting to give wings to their dreams. Several more entrepreneurs are emerging and new small business ideas are becoming a reality because people do not wish to reinvent the wheel. They want to bring in new perspectives in the business world. However, small business owners must plan properly to protect their small business ideas on the growth trajectory.