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Once you've created a cool website and optimized it with all the right keywords in the right places, you can turn to SEO link building to increase your search engine ranking with some small business tips. This is ideal for businesses who would like a stronger online marketing strategy. Remember that quality trumps quantity in terms of backlinks.

It's better to have five good-quality links than 5,000 crappy ones. In general, a quality backlink is an endorsement of your web content from a trustworthy and/or authoritative site. A high-quality link is usually a link in an article pointing to a web page on your site that's relevant to the article topic. Google views a quality link as one where the content of the article, the anchor text and the page being linked to are all on the same topic. The links you pursue should be from non-spam, legitimate sites within the same subject matter.

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A recent online survey found that while mobile business marketing trends are gaining in popularity, only 33% of companies currently have a mobile marketing strategy. One of the biggest upsides of mobile marketing is its effectiveness as a relationship-building tool.

The monetization of mobile marketing has been slow to take off, but there are still many opportunities to leverage apps to deliver tools, content and brand messages that can indirectly result in increased sales. This focus on relationship-building can explain the most popular content types in mobile marketing today,which include social networking, branded content distribution, email capabilities, geo-location/maps and general references. The survey revealed that the iPhone is the dominant platform for mobile apps, with nearly 75% of companies developing iPhone apps. Yet Android and iPad apps are expected to see the strongest growth over the next year.

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More than 9 million people use the social network Foursquare, and some 250,00 small businesses have claimed avenues on the network and use the location-based service as a part of their overall marketing program. Foursquare is free fro merchants to use to engage and incentivize customers, but it only makes sense if its done right.

There are some common marketing mistakes to avoid on Foursquare, and chief among these is creating a complicated special. There is no fun in trying to unlock a special that is impossible to unlock, so keep it simple. There are seven types of specials to choose from depending on whether you're targeting new or existing customers. Another big mistake that small businesses make is not training their staff properly regarding their Foursquare campaign. Be sure that your team is prepared and can recognize a Foursquare special and offer the appropriate redemption.